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About Us

We chose Joint Force Leadership as the name of our book and company to highlight the need for people with different experiences to unite behind a common goal. In military parlance a “Joint Force” is the combination of forces from different service branches into a single unit. Each comes with it’s own culture, identity, and vocabulary. And just like corporate teams, getting these diverse groups to work together creates a unique problem set, and leading these teams is varsity level work.

We are both products of some of the best leadership laboratories anywhere, United States Military Service Academies. Our skills have been honed in the crucible of combat and through battles in the boardroom. Our intent is to provide simple, practical, time and battle tested tools you can use right now to improve your leadership skills.

We created Joint Force Leadership to share our combined military and business experience with people who want to grow as leaders. From seasoned to first time leader, our goal is to improve your leadership skills to enable the sustained excellence. Together, we can soar your team to new heights.

Our Team

Jim Demarest

Brigadier General Jim “Boots” Demarest is a professional speaker and consultant with decades of presentation experience. A graduate of the United States Air Force Academy, he spent 10 years as an active duty F-15 Fighter Pilot, and was a distinguished graduate of the Air Force Fighter Weapons School “Top Gun” program. He served in Desert Storm as an F-15 pilot and Chief of the Combat Mission Planning Cell in Saudi Arabia.

Following his active duty service, Jim graduated from Cornell Law School where he served as Managing Editor of the Cornell Law Review while specializing in Advocacy and International Law. He then spent nine years as a commercial litigation attorney and partner in a national law firm in Naples, Florida.

Boots returned to military service in 2009 when he joined the Florida Air National Guard as a JAG, and continues to serve at the State and National level. He is a sought after speaker on topics including leadership, strategic and tactical planning, and execution improvement. He has been a professional speaker since 2002, and has worked with NFL Teams, Fortune 500 and Global 2,000 organizations, and established companies and teams in the finance, healthcare, pharmaceutical, sales, legal, consumer products, banking, medical devices, and technology industries.

Mark McGinnis

Commander Mark McGinnis is a professional speaker and consultant with decades of leadership experience. A graduate of the United States Naval Academy and 4-year varsity football player, he has 17 years of Special Operations experience as a United States Navy SEAL. As a SEAL, Mark held leadership positions at all levels of command, and led SEAL missions worldwide.

Following his active duty service, Mark worked for a Fortune 500 medical devices company as a Front Line Sales Rep and Regional Sales Director. He is the Founder and Managing Director of the SEAL Legacy Foundation, a not-for-profit providing direct support to the families of fallen SEALs.

Mark is a sought after speaker on leadership, winning cultures, and team building. He is a seasoned professional speaker and has worked with college and professional sports teams, Fortune 500, and Global 2,000 organizations. He has provided individual and team consulting services as a recognized leadership expert. His expertise in doing the hard tasks now and the impossible in a bit more time, make him especially qualified to guide clients through the process of attaining an elite level of performance.

Joint Force Leadership

Together, We Can Lead

We want to help you and your team reach your full potential. Contact us to get started on your leadership journey:

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